Marketing for Entrepreneurs and SMEs: A Global Perspective by Maja Konečnik Ruzzier
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Title: Marketing for Entrepreneurs and SMEs: A Global Perspective
Author: Maja Konečnik Ruzzier
Synopsis: In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.