X: The Experience When Business Meets Design by Brian Solis
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Title: X: The Experience When Business Meets Design
Author: Brian Solis
Synopsis: Welcome to a new era of business in which your brand is defined by those who experience it. How our own experience gets in the way of designing for people not like usWhy empathy and new perspective unlock creativity and innovationThe importance of User Experience (UX) in real life and in executive thinkingThe humanity of Human-Centered Design in all you doThe art of Hollywood storytelling from marketing to product design to packagingApple’s holistic approach to experience architectureThe value of different journey and experience mapping approachesDo you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?